OUR WORK > TRUST GROUP UK
Car dealership Trust Group UK is the appointed Volkswagen and Skoda dealership across Wolverhampton, Redditch and Stourbridge. Square Circle undertakes all their marketing communication activity; ranging from weekly press ads for all sites, complete website re-design and development, social marketing, photography and SEO.
Selling cars requires a presence across print, broadcast and online media, and Trust Group wanted to place the management of all these channels to market under one roof.
Their aim was to increase awareness of the brand and at the same time increase telephone and web enquiries whilst increasing footfall to car showrooms. Also imperative was the understanding of and management of the dual branding of Volkswagen and Skoda, whilst retaining the identity of Trust Group UK.
For the press adverts, we researched the appropriate media for Trust Group’s target audience, whilst differentiating for Skoda and Volkswagen.
The same research and multiple brand recognition approaches were used for the website and we added a ‘live chat’ for direct contact with the company. We also undertook all online marketing, ensuring that regular posts were placed on social media.
VISIT TRUST GROUP UK WEBSITE
We have built a strong relationship with Free Radio following the success of last year's sponsorship on traffic and travel.
This year we have a 12 month plan of radio activity booked with the station to include airtime campaigns, brand integration and sponsorship – giving the client full visibility and advance planning of events.
By using social media and a brand new website and concerted marketing efforts – the Trust Group have gained service bookings and new customers, with a 122% increase in all website traffic and an 85% increase in phone enquiries through press advertising, and continued growth on social media platforms. Trust Group was extremely happy with the outcomes and we continue to provide them with regular marketing support.
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